![]() ![]() ![]() But where has girl power left us? Was it a slogan that awakened millions of young girls to basic ideas of gender equality, or a vapid catchphrase used by marketing men to sap their money, turning the political gains made by feminism into cheap consumerism. It's no coincidence that, 20 years-to the week-after the Spice Girls released their debut album Spice, feminism has never been more championed, scrutinized, picked apart, marketed back at us by big brands, and hailed by celebrity ambassadors. We were the girls who were told we could all have it all, but were tossed into a world where we couldn't. "It was like, 'We feel like this, and we believe there is a whole generation of girls who feel like this, too.'"īut that generation grew up. It's mostly academically scorned and mostly popularly adored, and, depending on who you read, it's either the savior of modern feminism or its death knell. By now, it's long become one of the most divisive terms in modern feminist history. Twenty years later and I meet Geri Halliwell-now Horner-to talk about the slogan she made famous. Here were ordinary girls-daughters of window cleaners and insurance clerks-on the TV saying that it was OK, as a girl, to make noise, to take up space, to be bold and brash and louche-and to do it all with other women. "Silence is golden, but shouting is fun" was the Spice Girls' mantra.
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